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P S Balasubramanyam

Founder & Chief Mentor

Assure Consulting W.L.L. & Russell Bedford Assure Audit, Bahrain

FCABIM MemberEx-Deloitte40+ Years
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P S Balasubramanyam — Founder & Chief Mentor, Assure Consulting
40+
Years of Experience
3
Firms Founded
24+
Years in Bahrain
22+
Insurance Companies Served

About

P S Balasubramanyam is a Fellow Chartered Accountant (FCA) from the Institute of Chartered Accountants of India, and a member of the British Institute of Management, U.K. He began his career with Fraser and Ross — then a Deloitte affiliate — gaining the rigorous grounding in audit and financial controls that has defined his 40-year career.

Balasubramanyam held senior executive positions in the insurance industry and FMCG business sector across India, Europe, and the Gulf region. As Group Vice President – Finance of ACE Group (MENA & Europe), he oversaw finances across three direct general insurance companies, one risk management company, and one reinsurance broker — collectively the largest insurance intermediary in the Arab world. He subsequently served as Chief Financial Officer of Inchcape in the UAE.

In Bahrain, he founded Gulf Audit — which later became Grant Thornton Bahrain — before going on to establish Assure Consulting W.L.L. and Russell Bedford Assure Audit. Today the Assure Group is a 42+ member firm spanning audit, risk, finance, human capital, tax, and corporate services, and the exclusive Russell Bedford International member firm in Bahrain since 2018.

He is a trusted advisor to some of the region's largest insurance groups, having personally drafted the AML Policy Manual on behalf of the Bahrain Insurance Association for 22 insurance companies across Bahrain and KSA, in coordination with the Central Bank of Bahrain. His practice has prepared policies and procedures manuals for virtually every major insurance company in Bahrain and across MENA.

Professional Expertise

Over four decades of senior practice across audit, insurance, strategy, and financial leadership

Audit & Assurance

External and internal audit across insurance, banking, FMCG, and diversified groups — built on Deloitte foundations and 40+ years of field practice.

Insurance & Reinsurance

Deep sector expertise spanning internal audit, risk management, AML frameworks, policy manuals, restructuring, and regulatory compliance for GCC insurers.

Strategy & Management Consulting

Strategy formulation, business restructuring, profitability enhancement, process mapping, and feasibility studies for corporates across the GCC and MENA.

Financial Management & CFO Advisory

Senior CFO and Group VP Finance experience at Inchcape UAE and ACE Group — spanning treasury, cost management, working capital, and financial controls.

Compliance & Regulatory

AML Policy Manual prepared for 22 insurance companies in Bahrain and KSA in coordination with the Central Bank of Bahrain and Bahrain Insurance Association.

VAT & Tax

VAT impact assessment, registration, return filing, and secondment services for businesses operating across GCC jurisdictions.

Qualifications

Institute of Chartered Accountants of India
Fellow Chartered Accountant (FCA)
Institute of Chartered Accountants of India
MB
Member, British Institute of Management
BIM — United Kingdom
A
Articleship
Fraser and Ross — Deloitte, India

Career

  1. 1
    Founder & Managing Director
    Assure Consulting W.L.L.
    Assure Consulting W.L.L.

    Headquartered in Bahrain; 42+ professionals across audit, risk, finance, and corporate services

  2. 2
    Founder & Managing Partner
    Russell Bedford Assure Audit
    Russell Bedford Assure Audit

    Exclusive Russell Bedford International member firm in Bahrain since 2018

  3. 3
    Founder & Managing Partner
    Gulf Audit (now Grant Thornton Bahrain)

    Founded the audit practice that became Grant Thornton's Bahrain office

  4. 4
    Chief Financial Officer
    Inchcape UAE

    CFO for the Gulf operations of the global automotive distribution group

  5. 5
    Group Vice President, Finance
    ACE Group — MENA & Europe

    Finance leadership across three direct insurance companies, one risk management company, and the largest insurance intermediary in the Arab world

Community & Civic Leadership

Active contributor to the Indian professional and business community in Bahrain

  • Former Chairman: Bahrain Chapter — Institute of Chartered Accountants of India (ICAI)
  • Vice-Chairman: Bahrain India Society
  • Executive Committee Member: Indian Community Relief Fund, Bahrain