P S Balasubramanyam
Founder & Chief Mentor
Assure Consulting W.L.L. & Russell Bedford Assure Audit, Bahrain

- 40+
- Years of Experience
- 3
- Firms Founded
- 24+
- Years in Bahrain
- 22+
- Insurance Companies Served
About
P S Balasubramanyam is a Fellow Chartered Accountant (FCA) from the Institute of Chartered Accountants of India, and a member of the British Institute of Management, U.K. He began his career with Fraser and Ross — then a Deloitte affiliate — gaining the rigorous grounding in audit and financial controls that has defined his 40-year career.
Balasubramanyam held senior executive positions in the insurance industry and FMCG business sector across India, Europe, and the Gulf region. As Group Vice President – Finance of ACE Group (MENA & Europe), he oversaw finances across three direct general insurance companies, one risk management company, and one reinsurance broker — collectively the largest insurance intermediary in the Arab world. He subsequently served as Chief Financial Officer of Inchcape in the UAE.
In Bahrain, he founded Gulf Audit — which later became Grant Thornton Bahrain — before going on to establish Assure Consulting W.L.L. and Russell Bedford Assure Audit. Today the Assure Group is a 42+ member firm spanning audit, risk, finance, human capital, tax, and corporate services, and the exclusive Russell Bedford International member firm in Bahrain since 2018.
He is a trusted advisor to some of the region's largest insurance groups, having personally drafted the AML Policy Manual on behalf of the Bahrain Insurance Association for 22 insurance companies across Bahrain and KSA, in coordination with the Central Bank of Bahrain. His practice has prepared policies and procedures manuals for virtually every major insurance company in Bahrain and across MENA.
Professional Expertise
Over four decades of senior practice across audit, insurance, strategy, and financial leadership
Audit & Assurance
External and internal audit across insurance, banking, FMCG, and diversified groups — built on Deloitte foundations and 40+ years of field practice.
Insurance & Reinsurance
Deep sector expertise spanning internal audit, risk management, AML frameworks, policy manuals, restructuring, and regulatory compliance for GCC insurers.
Strategy & Management Consulting
Strategy formulation, business restructuring, profitability enhancement, process mapping, and feasibility studies for corporates across the GCC and MENA.
Financial Management & CFO Advisory
Senior CFO and Group VP Finance experience at Inchcape UAE and ACE Group — spanning treasury, cost management, working capital, and financial controls.
Compliance & Regulatory
AML Policy Manual prepared for 22 insurance companies in Bahrain and KSA in coordination with the Central Bank of Bahrain and Bahrain Insurance Association.
VAT & Tax
VAT impact assessment, registration, return filing, and secondment services for businesses operating across GCC jurisdictions.
Qualifications

Career
- 1Founder & Managing DirectorAssure Consulting W.L.L.

Headquartered in Bahrain; 42+ professionals across audit, risk, finance, and corporate services
- 2Founder & Managing PartnerRussell Bedford Assure Audit

Exclusive Russell Bedford International member firm in Bahrain since 2018
- 3Founder & Managing PartnerGulf Audit (now Grant Thornton Bahrain)
Founded the audit practice that became Grant Thornton's Bahrain office
- 4Chief Financial OfficerInchcape UAE
CFO for the Gulf operations of the global automotive distribution group
- 5Group Vice President, FinanceACE Group — MENA & Europe
Finance leadership across three direct insurance companies, one risk management company, and the largest insurance intermediary in the Arab world
Community & Civic Leadership
Active contributor to the Indian professional and business community in Bahrain
- Former Chairman: Bahrain Chapter — Institute of Chartered Accountants of India (ICAI)
- Vice-Chairman: Bahrain India Society
- Executive Committee Member: Indian Community Relief Fund, Bahrain